There are 2.3 billion active social media users. Get your message heard.
Traditionally, social media was an after-thought in marketing and media expenses. Now with more consumers wanting to hear from word-of-mouth rather than marketing, it’s becoming clear the need for a solid social strategy is here. Statistically, over 75% of all internet users use social media, with 2.3 billion active social media users as of this year. These consumers want to know the brand as if they are speaking to another person, rather than a business.
On top of that, with 61% of global internet users researching their products online, SEO and targeted media is increasingly more important. The average click-through rate for paid search and advertisement is around 2%; however, as much as 54% more leads are generated with inbound tactics rather than traditional paid marketing.